Shakespeare Vs Cthulhu has featured on Kickstarter's 'The First 100,000 Funded Kickstarter Projects in 100 Numbers' blog post. Check out #73-#75 on the list:
In other words, out of the 100,000 projects funded via Kickstarter so far, Shakespeare Vs Cthulhu has been singled out for individual attention. Not bad, I say. Not bad at all.
* If Shakespeare Vs Cthulhu isn't tie-in fiction, then I don't know what is!