For one thing, a book's cover design needs to tell you something about the tone of its content, so as to attract the right kind of reader, who might actually buy the tome having picked it up for a closer look. You also need to give potential readers as many visual clues as possible so that, even if they can't read the title from across the bookshop, they see something which might lure them in closer. And, with that in mind, a clear central image is a must too. (A few well-known genre names don't hurt either.)
All of these considerations went into the mix when we set about designing the cover for Shakespeare Vs Cthulhu. I like to think we have succeeded in what we set out to do, but only time (and book sales) will tell...
Shakespeare Vs Cthulhu will be published later this year by Snowbooks.
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